Let’s Be Accurate

If I remember correctly, the Southland Corporation launched the 7-11 stores in the late 1960’s. The TV commercials were all about the convenience. Opening at 7:00am would make it easy for the commuter to grab a cup of coffee before heading out. Staying open until 11:00pm would make it easy for people to grab bread, milk, cereal, or cat food if they didn’t want to go to the supermarket. Things appear to have changed. I was listening to a commercial this morning and the spokesman ended by saying “Always Open.” This contradicts the name of the store. Maybe they should change their name to “24/7.”


Dave Thomas


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